Demetra Lalaounis spoke to us about what makes her brand special and how scent plays an important part in her life!
What is your earliest memory of scent?
As a child, I would visit my grandparents in summer and help them pick figs from the trees in their lavender-filled garden. The scents of both figs and lavender are very close to my heart and always bring back beautiful memories of my childhood.
Which piece of jewellery do you own that is closest to your heart?
Any of the pieces my husband has secretly commissioned my sister to make for me, but especially a gold and mother-of-pearl pendant which they created for our fifteenth wedding anniversary. The design is at once bold and delicate and incorporates both of our initials in Greek lettering.
Five words that describe Lalaounis?
Gold Greek Unique design Heritage Timeless
What have you enjoyed the most about running the business?
The multi-faceted nature of a creative, family-owned business. I love being involved in all aspects of running it together with my sisters.
What kinds of scent do you personally like to wear?
I generally enjoy wearing delicate, subtle, but memorable scents that complement my own.
